The stars say …

If you’re passionate about advertising and marketing, you’ll want to look up to the stars … a constellation of great thinkers, entrepreneurs, innovators, strategists, marketers, planners, communicators, creatives, copywriters … and everyone!

“An important idea that is not put across persuasively is the same as never having had an idea.”

Bill Bernbach

“The best way of conquering an undercommunicated society like the present one is to oversimplify the message.”

Al Ries

“Men willingly believe what they wish.”

Julius Caesar

“Creativity saves a lot of money.”

Toni Segarra

“Sixty per cent of business problems result from bad communication.”

Peter Drucker

“Excellence is not an act but a habit.”


“A picture costs more than a thousand words.”

Ricardo Pérez

“Eating words has never given me indigestion.”

Winston Churchill

“Advertising taught me to synthesise.”

Cuca Canals

“First dig around, then write.”

David Abbot

“Price is what you pay. Value is what you get.”

Warren Buffet

“The job of the creative is to look for something that each product has to say, even if it doesn’t have it.”

Alistair Crompton

“Good advertising sells the product today and builds the product for tomorrow.”

Luis Bassat

“Any fool can do a deal, but it takes genius, faith and perseverance to create a brand.”

David Ogilvy

“For me, advertising gives me a hard-on.”

Joaquín Lorente

“Eighty percent of success is showing up.”

Woody Allen

“The word is the motor of business.”

Pedro Prat Gaballí

“If you don’t enjoy writing, nobody will enjoy reading you.”

John Bevins

“If you don’t love advertising, you’ll never be successful.”

Shelly Lazarus

“Creativity is a decision.”

Robert F. Sternberg

“Social leadership starts by exploiting creativity.”

José Antonio Marina

“Impossible means that nobody has found the solution.”

Henry Ford

“It’s not what the creative does (teaching), but what he makes happen (learning).”

Marçal Moliné

“I do not accept that there has to be a choice between advertising that is strategically relevant or creatively original.”

Stanley Pollitt

“Informing means saying something so that someone else knows. Communicating means putting two people in contact.”

Salvador Pedreño

“Ideas always turn up for a date, but sometimes they aren’t very serious about arriving on time.”

Luis Casadevall

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”

Steve Jobs

“If you’re a woman and you go into advertising, you’ll find that your chances of becoming the creative director of an agency are hardly greater than your chances of being struck by lightning.”

Marta Llucià

“I have no doubt about what this new environment is going to mean for advertising agencies: ideas, ideas and yet more ideas.”

Daniel Solana

“The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”

Mark Zuckerberg

“If you’re not stubborn, you’ll give up on experiments too soon … And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.”

Jeff Bezos

“We tell our people that if they don’t get at least three people who laugh at their idea, they’re probably not being creative enough.”

Bill Gates

“They say that advertising is feminine, but it’s simply human. Advertising shouldn’t be about men or women, just good or bad and with an eye to who’s going to receive it.”

Mónica Moro

“When you are small, you have to be very focused and rely on your brain, not your strength.”

Jack Ma

“The best advertising is done by satisfied customers.”

Philip Kotler

“Marketing is not a battle of products, it’s a battle of perceptions.”

Al Ries & Jack Trout

“These days people don’t need leaders any more, either in human form or in brand form.”

Mar Abad

“Just do it.”

Phil Knight